To broadcast out-of-market games for customers who pay, DirecTV will pay an annual fee for rights starting at $1.3 billion, and rising to $1.4 billion over the course of the next decade.
DirecTV has been the Madden NFL 24 Sunday Ticket's sole distributor for the past 20 years. The current contract for the package that includes a $1 billion annual cost, will expire following the 2014 season, and will be a part of the four-year agreement.
It's been reported that Madden NFL 24 as well as DirecTV have been discussing talks regarding a possible extension of the contract for a while. The Sports Business Journal notes that an official announcement isn't expected until the end of the year, with concerns over control of digital rights being debated however, those issues are minor in comparison to the scope of the agreement.
It is believed that Madden NFL 24 offered a variety of potential buyers for the Sunday Ticket however none were so serious as DirecTV. Although the service is an extremely sought-after commodity it currently has two million customers paying between $239.94 to $329.94 Cable operators have claimed that the presence of the frantic Madden NFL 24 RedZone Channel on packages for sports makes the Sunday Ticket less appealing.
Google was reported to be interested in buying an ownership stake in the Madden NFL 24 Sunday Ticket at some time, but it's not clear whether the Internet company had serious talks regarding the NFL.
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