How Fortnite is transforming the Fortnite items gambling industry
The biggest video game at E3 2018 this week does not need its own media conference. Epic Games' Fortnite and its presence here at the gambling industry's largest annual tradition can be felt everywhere, in the huge keynote addresses of the world's biggest game publishers into the pervasive e-sports theme underscoring a lot of the live entertainment here in Los Angeles.
Later today, Epic will sponsor a 100-person championship live at E3 comprising 50 stars and 50 professional streamers, marking the first large scale championship for the match coordinated and hosted by Epic itself. Even though Epic does not have any information of its own to fortnite weapons announce at the show, it is using the tournament and Fortnite's popularity to be sure the game stays at the top of everyone's minds
through the industry's promotion extravaganza this week.
Fortnite is the free-to-play battle royale game that pushed the genre from its explosively popular beginnings around the PC with PlayerUnknown's Battlegrounds into a global phenomenon on nearly every stage.
(This afternoon, Epic added the Nintendo Switch to this listing of supported platforms) Everyone from small kids to middle school girls to athletes and musicians like Drake, Diplo, and Boston Red Sox pitcher David Price play Fortnite like it is their job. And for a certain class of YouTube and Twitch internet personalities, Fortnite is a project. The game has created a completely new class of internet celebrity
that is capable of blending live entertainment with aggressive e-sports-quality performance.
Fortnite's influence in the business is easily apparent at E3, both from an economic perspective and out of a game design one. The game is forcing game studios and publishers to rethink their products are developed, monetizedupdated over time. The game made an estimated $300 million in the month of April entirely on in-app purchases of items like costumes, dancing moves, and other cosmetics which have no effect on your ability to compete.
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